ABOUT

John Niehuss is a multi-disciplinary creative leader and technologist with over 15 years of experience at the center of art, engineering, narrative, design, and development. With a focus on spatial computing, immersive experiences, and XR, he has spent the last 5 years as a designer, Art Director, and Creative Director at Meta’s Reality Labs, ensuring that emerging products, prototypes, and experiences meet the high-quality bar that users expect.

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Previously, John spent over a decade in the rendered-content space, creating, building, leading, and pitching both offline and real-time 3D at VFX studios like Digital Domain and agencies like Buck. His career highlights include contributing to feature films like "Tron: Legacy" and "Oblivion" and creating viral 3D content viewed by millions before working with top brands like Apple, Google, and Meta to pioneer innovative AR and VR projects.

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John has been privileged to collaborate with, lead, and learn from some of the top minds in the creative-tech space. His technical production experience, traditional visual design expertise, product-centric thinking and institutional know-how fuel his passion for collaborating across disciplines to push the boundaries of design-driven storytelling and immersive tech to build engaging visions, experiences, and prototypes that create lasting impact.

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